About Us
We believe strategy should be lived by everyone, every day.
Many organizations don’t have a strategy problem.
They have a clarity, alignment, and execution problem.
We fix that by making strategy simple, shared, and used at every level of the organization — from the boardroom to the break room.
Our Vision
We see a world where strategy is understood, used, and lived by everyone in an organization.
Where clarity replaces confusion.
Where alignment replaces friction.
Where people make confident decisions because the strategy is simple, actionable, and shows up in how work gets done.
Our Mission
We are on a mission to help leaders build strategy people actually use and create the alignment needed to for a successful execution.
We take the fear out of strategy.
We put clarity in the hands of the people who drive the work.
We make strategy attainable, empowering, and impossible to ignore.
Our Values
Dynamic: We move with clarity and speed. Change is constant — so we stay adaptive, curious, and energized.
Courageous: We say hard things in ways that people will listen. Wespeak the truth with transparency, conviction, and consideration, even when it’s uncomfortable.
Growth-Oriented: We learn fast, iterate often, and help leaders turn challenges into opportunities for progress.
People-Centric: Strategy only works when people do. We build partnerships, not presentations.
Simple + Attainable: We translate complexity into clarity. We make strategy something people can use — not something they store.
How We Work
Not a binder.
Not a slide deck.
Not a “good luck with implementation.”
We work in the place where strategy usually dies -- the gap between the big idea and the daily work.
Our approach looks like this. We:
Dialogue in a way that builds understanding, not judgement or prescription
Translate strategy into plain language everyone can repeat
Align people and operations so decisions and workflows make sense
Build routines that make execution predictable
Stay through the messy middle
Design ourselves out so clients own the strategy, not us
Help you move -- not to make you dependent on consultants.
Meet the Co-Founders
Biz Magarity | Co-Founder
Biz helps organizations turn strategy into results by getting every level of the team aligned and moving in the same direction. Her strength is working across the full spectrum: from boardrooms where strategy is set to front lines where it has to work. She's led teams in corporate settings, built and scaled her own wellness company, and guided organizations through complex change.
She specializes in strategic planning and execution, operating model design, and building systems that help organizations scale without losing effectiveness. Biz is especially skilled at leading cross-functional initiatives and partnerships that bring together diverse stakeholders with competing priorities. Whether working with healthcare organizations, startups, or established companies, she focuses on making sure strategy doesn't stay on a slide deck—she helps teams understand it, own it, and execute it.
col·lec·tive
/kəˈlektiv/
adjective: collective
done by people acting as a group
noun: collective; plural noun: collectives
a cooperative enterprise.
Ann Marie O'Shea | Co-Founder
Ann Marie builds strategies that travel—clear enough for people at every level to understand, repeat, and use. Her career has been defined by leading organizations through complexity: co-founding and scaling a sports medicine enterprise, stepping in as interim CEO of a national specialty pharmacy, and advising across healthcare, biotech, higher education, and startups.
She focuses on strategy development, organizational design, and change leadership—particularly translating strategy into clear decision rights and accountabilities. Ann Marie helps organizations realize where misalignment creates drag and enables workflow redesign so strategy and operations reinforce each other. Her PhD in Organization Development informs her work, but her approach stays grounded in practical execution.
Shelley Saeger | Co-Founder
Shelley helps leaders cut through complexity to focus on what drives performance. Her expertise is designing the structures, systems, and leadership practices that turn strategy into results. She's led organization design transformations at Fortune 500 companies, built leadership programs that fueled growth at the American Cancer Society, and coached executives through high-stakes change.
She specializes in organization design, executive coaching, and change leadership—particularly helping teams clarify accountability, improve collaboration, and build performance systems that keep everyone aligned. Her approach blends strategic rigor with coaching skill, developing leaders' capacity to navigate complexity. With ICF coaching certification, SPHR, and extensive OD training, she brings both frameworks and finesse.
Why Leaders Choose Us
Because we aren’t consultants who drop off a deliverable and disappear.
And we aren’t internal teams who are stretched too thin to drive change.
We are senior partners who:
Make strategy clear
Make alignment real
Make execution possible
This is strategy that works for people, not against them.
Ready for strategy your people will actually use?
Let’s talk about where your strategy breaks down and how to close the gap.